Definitions
 

Parties:
 

Adtomic means the company Adtomic, the entity that provides or supplies the Service.

Client means an individual or legal entity that requests the Service.

Partner (or jointly, the Partners) means any individual or legal entity that offers the Service to the Client. The relationship between Adtomic and the Partner is generally based on, but not limited to, the following: a registered merchant agreement, a license agreement, a joint venture agreement, or other appropriate agreement describing the relationship.

Party (or jointly, the Parties) means Adtomic or the Client or the Partner(s) (as applicable and reasonably appropriate), jointly Adtomic and the Client or, as applicable and reasonably appropriate, Adtomic, the Client, and the Partner(s) or the Client and the Partner(s).

Other Definitions:
 

Advertising Account(s): means the predefined accounts registered in Adtomic and associated with the advertising account(s) of the Channels.

Advertising Content: means all information and files that the Client publishes on the Channels using the Service.

Advertising Spend: means all charges to be paid by the Client for advertisements related to the Advertising Account on the Channels through any advertising campaigns created using the Service.

Affiliate: means an entity that is a subsidiary or parent company, or that is under common control with the Party.

Billing Period: means a recurring and consecutive 30-day interval from 12:00 a.m. on the day the Client agrees to run ads with Adtomic.

Channels: means Meta, Google, and TikTok as defined in these Terms and Conditions.

Channel Terms: means the Meta Terms, Google Terms, and TikTok Terms as defined in these Terms and Conditions.

Contract: means the completed Order Form accepted by the Client, i.e., displayed by Adtomic or by the Partner on the specific website(s) with the Client's confirmed credentials sufficient to identify the Client, and accepted by the Client.

Meta: means all advertising platforms in the Meta ecosystem including, but not limited to, Facebook and Instagram.

Facebook Terms: means all terms and conditions of Facebook from time to time, including policies, procedures, and/or guidelines, currently published at https://www.facebook.com/terms.php.

Facebook Ad Guide: means all requirements such as, but not limited to, ad dimensions, file size, and character limits for ads in all formats and for any placements from time to time and currently published at https://www.facebook.com/business/ads-guide.

Google: means all advertising platforms in the Google ecosystem including, but not limited to, Google.

Google Terms: means all terms and conditions of Google from time to time, including policies, procedures, and/or guidelines, currently published at https://www.google.com/ads/terms.pdf.

Recurring Payment: means the minimum subscription fee charged regardless of the Client's activity for each initiated Billing Period.

Order Form: means an offer to enter into the contractual agreement between Adtomic and the Client or, alternatively, between the Partner and the Client, for Adtomic to provide the Service to the Client.

Payments: means all charges debited from the Client's bank account via any authorized payment method by Adtomic and/or any of the Partners.

Personal Data: means the data as defined by the Argentine Personal Data Protection Law No. 25.326, the law that replaces it, or in case of doubt, shall be governed by the provisions of the General Data Protection Regulation (EU) 2016/679.

Tariff Plan: means each and every updated proposal from time to time.

Service: means the Web-based features and included services that allow the Client to manage, optimize, and publish advertising campaigns on Channels with the support provided by Adtomic according to the Contract.

Service Charge: means the higher amount between the Recurring Payment and the Usage Commission.

Plan Change: means all changes to the proposal specified in the Tariff Plan initiated by the Client or Adtomic.

Adtomic Terms and Conditions (also T&C): means these terms and conditions applicable to the use of the Service.

Usage Commission: means a percentage commission based on the Customer's Advertising Spend and/or total Sales managed through the Service.
 

1. Acceptance of T&C
 

1.1. Adtomic's Terms and Conditions were last updated on April 5, 2024. By signing and/or subscribing to the Service and/or using the Service after the last mentioned update date, the Client is deemed to have read the T&C, as defined in clause 1 (Definitions), and has duly accepted them without reservations.

1.2. Adtomic may update and modify the T&C from time to time, and by continuing to use the Service after the publication date of the revised T&C, the Client accepts the modification, and the revised T&C will take effect 14 days after the publication date of the revised T&C. The Client may be notified by email, a notice within the Service, or by posting on the website.

1.3. The T&C must be read and interpreted together with the relevant document(s) from the Partners to establish the complete terms and conditions of the Service. Partners have their respective terms and conditions or an equivalent document on their particular website, as available and modified from time to time. The Client is solely responsible for seeking out and reading that document to interpret the T&C in their entirety.
 

2. Scope and Term of Service
 

2.1. The Service consists of SaaS (Software as a Service) advertising tools under subscription and documentation provided by Adtomic, used by the Client via the Internet, and additional support services defined in the Tariff Plan. The Service includes creating, managing, and optimizing the Client's advertising campaigns on Channels.

2.2. The Service operates between the Client and the Channels where advertising campaigns are conducted, and it is the Client's responsibility to ensure that the Service's product and results meet the Client's expectations and requirements.

2.3. Adtomic grants the Client a limited, non-exclusive, and non-transferable right to access and use the Service, against the payment of agreed-upon fees, solely in relation to the Advertising Account(s) on the Channels.
 

3. Rights and Obligations of the Parties
 

The Client:
 

3.1. The Client or the Client's representative must be a competent person capable of performing legal acts and must be of an age exceeding the generally known age of majority as defined by the laws of the Client's country of residence but not less than 18 years old.

3.2. The Client agrees not to use the Service for illegal purposes or contrary to Channel Conditions. Also, the Client agrees to comply with Adtomic's reasonable instructions and requests regarding the Service. In case the Client grants access to subcontractor/s and/or end consumer/s to the Service, such subcontractor/s and/or end consumer/s shall be considered equivalent to the Client for the purposes of these T&C, and the Client shall be responsible for the acts and omissions of those subcontractor/s and/or end consumer/s as well as their compliance with these T&C.

3.3. The Client must have the Advertising Account(s) on the Channels. The Client may add new Advertising Accounts to the Service.

3.4. The Client will register the Advertising Account(s) and enroll in the Channels where they wish to use the Service.

3.5. The Client is obligated to pay the Service Charge according to these T&C and the Contract by the due date.

3.6. The Client is responsible for how they use the Service and for achieving the proposed objectives and results for Service usage.

3.7. The Client is responsible for damages arising from the publication of advertisements, their content, or communication to Adtomic or any third party.

3.8. The Client is responsible for complying with all applicable laws and regulations regarding the Client's advertising campaigns conducted with the Service. The Client must and is responsible for acting in accordance with Channel Conditions.

3.9. The Client warrants that the Advertising Content delivered by the Client for implementation on Channels complies with these T&C and all applicable laws and codes, and with best practices of online advertising. All ads managed by Adtomic must be fully compliant with Channel Conditions and, especially, with the Facebook Ads Guide, where applicable. The Client is obligated to acknowledge such conditions and guidelines.

3.10. The Client is responsible for ensuring that all data or Service usage does not violate any copyrighted material, protected trademarks, or any other patented rights of a third party without explicit written consent from said third party or parties establishing the extent of legitimate use.

3.11. The Client is obligated to verify the factual accuracy of commercial communication in advertising materials; the Client is obligated to ensure that the content of advertising materials does not infringe legal standards, especially not infringe competition and unfair competition rules (e.g., misleading advertising, inadmissible comparative advertising, etc.), not infringe personality rights and/or intellectual property rights of Adtomic or any third party.

3.12. The Client shall not (i) attempt to copy, modify, duplicate, create derivative works, frame, replicate, republish, download, display, transmit, or distribute all or any portion of the Service in any form or by any means; (ii) access all or any part of the Service to create a product or service or function that competes with the Service; (iii) attempt to gain, or assist a third party in gaining, unauthorized access to the Service; (iv) license, sell, rent, lease, transfer, assign, distribute, display, disclose, or otherwise make the Service available to unauthorized third parties; or (v) reverse engineer, decompile, decode, decrypt, disassemble, or attempt to derive the source code of the tools provided (except and only to the extent any of the foregoing restrictions are prohibited by applicable law).

Adtomic:
 

3.13. Adtomic is obligated to provide the Service to the Client in accordance with the Contract.

3.14. Adtomic will confirm the Client's registration and the Advertising Account(s) in due course after receiving the registration.

3.15. Adtomic is empowered to deliver the Service as it deems appropriate. The Service and Channels are constantly evolving, and the features and availability of the Service may change without notice. Adtomic will endeavor to inform the Client of any substantial changes to the Service or its website via email or through the Service.

3.16. Adtomic shall have the right, at its sole discretion, to review, reject, or withdraw Advertising Content transmitted by the Client on the Channels.

3.17. Adtomic reserves the right to suspend, discontinue, or restrict access to a part of the Service at any time and for any reason, and shall not be liable to the Client for any consequences thereof. Adtomic will inform the Client in advance of the above.

3.18. Adtomic is empowered, at its sole discretion, to suspend the provision of the Service in case of Client's delay in payment for the Service without notifying the Client thereof.

3.19. Adtomic is empowered to use the Client's name and logo as a reference for advertising purposes.

3.20. Adtomic is empowered, at its sole discretion, to change the working methods, hardware, data communication links, software, user interface, and other system components used in the provision of the Service.
 

4. Service Fee
 

4.1. The Client is obligated to pay Adtomic the Service Fee corresponding to the use of the Service. The Service Fee is agreed upon in the Contract or any bilateral amendment to the Contract. The Service Fee is calculated and billed based on the rules and frequency established in the Billing Period definition in these T&C or in the Contract. In case of conflict, the contractual billing conditions shall prevail.

4.2. The Client is responsible for paying the other Party the Service Fee amounting to at least the Recurring Payment corresponding to one of the proposals in the Rate Plan, as it is modified from time to time, specified in the Order Form once the Order Form is accepted by the Client, and subsequently on the first day of each consecutive Billing Period.

4.3. The Client is responsible for paying the other Party the positive differences between the Commission on the Usage for a specific Billing Period and the Service Fee for the same Billing Period corresponding to one of the proposals in the Rate Plan, as it is modified from time to time, specified in the Order Form on the first calendar day following the last day of the relevant Billing Period.

4.4. Adtomic may modify the Service Fee from time to time. The Client will be notified of any significant modification to the Service Fee, i.e., a change in the Service Fee exceeding five (5) percentage points per calendar quarter, by email or through a notification within the Service or a publication on the website. Significant modifications will take effect on the first day of the month immediately following the month in which the modification was made. Any non-significant modification to the Service Fee, i.e., a change below the specified limit, will take effect immediately. The modification does not affect the commissions for the Billing Period even if it had partially begun before its effective date. In case of a price modification, the Client is entitled to terminate the Service, which will end on the last paid period's effective date, by notifying Adtomic through the Service or by email and in writing at least on the effective date of the change without the right to receive compensation for either Party.

4.5. If the relationship between the Parties ends as described later in clause 7, for the last month of use, the Service usage fee or the minimum monthly fee, whichever is higher, will be charged if the relationship ended before the end of the calendar month.

4.6. The Service Fee does not include taxes. Taxes are charged in accordance with the law at a legal amount. The price including all taxes is indicated in a tax document issued by Adtomic or by the Partner(s). Tax documents expire once issued unless expressly stated otherwise. Payment is made by fund transfer through the agreed means in the Contract, to the bank account of Adtomic or the Partner specified in the Contract, as applicable. Billing is done in ARS, USD, BRL, or any other currency indicated in the Contract.

4.7. In case of Client's delay in making payments, Adtomic reserves the right to terminate or suspend the Client's right to use the Service immediately and without notice. Default occurs automatically without the need for prior notice, upon the mere expiration of the payment obligation. In the event that the Client temporarily or otherwise loses the right to use the Service due to a payment delay, the Client is responsible for paying all amounts under these T&C including, but not limited to, the commissions that may be billed for the duration of the notice period, for the period during which the Service was suspended due to the payment delay even if the Client does not use the Service during that period.

4.8. The Client acknowledges and agrees that the Service Fee is expressly non-refundable by default. Client inactivity does not entitle to receive a refund or discount of any kind.

4.9. The invoice for the Services provided will be issued monthly from the 1st to the 5th day of the following month of the service period. The last business day of the previous month to the billing period will be considered the closing day, even if the Services continue into the following month. The payment term extends until the last business day of the month in which the invoice is issued. Failure to make payment by this deadline will be considered overdue, and the Client will automatically incur default interest without the need for any requirement from the provider. Once the invoice is overdue, the client will be subject to paying interest calculated at the average active rate of Banco de la Nación Argentina for commercial document discount operations. The Client will also pay Adtomic, as liquidated and determined damages, an amount equivalent to one (1) month of the Recurring Payment for collection costs incurred by Adtomic. The Parties confirm that these liquidated and determined damages are reasonable and proportionate to protect Adtomic's interest in collecting the overdue amount.

4.10. Adtomic and the Partner(s) are empowered, at their sole discretion, to combine or extinguish the Service Fee Payments owed by the Client to facilitate processing and reconciliation of Service Fee payments.4.11. When a Plan Change occurs, the Client will be assigned the most recently chosen proposal indicated in the latest version of the Contract after the Billing Period ongoing at the time of the Client's Plan Change request submission concludes. No Plan Change is possible until the end of the Billing Period during which the Client submits the Plan Change request.   

5. Limitation of Liability
 

5.1. The warranty does not cover errors or defects attributable to one or a combination of (a) changes to the Service made by the Customer that have not been approved in writing by Adtomic; (b) use of the Service contrary to these T&C, or use of the Service contrary to Adtomic's written instructions; (c) use of the Service contrary to Channel Conditions; (d) disturbances and/or interruptions in the Service due to the data network; (e) services and/or products not provided by Adtomic; (f) other reasons similar to those outside the Service.

5.2. The Customer acknowledges that the use of the Service depends on the Channel where the Customer's advertising campaigns are conducted and that the actions of the Customer and third-party data providers may also affect the use of the Service. Adtomic accepts no responsibility for the operation and activity of third-party products and services or for actions or omissions of third parties including, without limitation, third-party data providers, the Customer, or the Channels, or any third party operating on the Channels.

5.3. Adtomic is not responsible for any delay in fulfilling its obligations under these T&C caused by circumstances that were not reasonably foreseeable by Adtomic at the time of acceptance of the Order Form by the Customer and whose effects could not reasonably be avoided or overcome, including without limitation, reduced or interrupted access to Channels, interruption or delay in Internet or external network connections, or lack of electricity. Adtomic is in no event liable to the Customer for loss of profits or other consequential, special, indirect, or incidental damages arising out of or in connection with these T&C or the use of the Service, even if the Customer has been advised of the possibility of such damages, and regardless of the legal theory on which they may be based.

5.4. Adtomic is not liable for errors, costs, losses, and disclosure of or related to Advertising Content or other information or data not transferred to or published on the Channels, or caused by failures in a transfer function.

5.5. The Customer is responsible for complying with the requirements of Personal Data processing with respect to the individuals subject to the Customer's Service. The Parties use Personal Data to target the Service provided by Adtomic to the Customer. The Customer is solely responsible for any non-compliance or damage arising from the processing of Personal Data of individuals subject to the Service.

5.6. To the extent permitted by law, Adtomic has no other liability for the Service. The Service is provided "as is" and "as available," and Adtomic expressly disclaims any other express or implied warranties including, without limitation, warranties of merchantability, non-infringement, accuracy, and fitness for a particular purpose.

5.7. Adtomic's total aggregate liability under these T&C shall not exceed, in any calendar year from the day the Customer started using the Service, an amount equivalent to the total fees received by Adtomic from the Customer under these T&C during the preceding twelve (12) months before the event giving rise to such liability.
 

6. Information Protection
 

6.1. In fulfilling the obligation arising from the Contract between the Customer and Adtomic, there may be an exchange of information that is considered confidential. Confidential information includes, without limitation, all information provided between the Parties that is subject to commercial secrecy as provided in Article 39 of TRIPS.

6.2. The Parties consider it confidential: (i) the information referred to in Article 6, paragraph 1; (ii) all information of which the Parties become aware during the negotiation of the Contract; (iii) all information of which the Parties become aware in the provision of the Service and in relation to it. The Parties undertake to preserve confidentiality even after the termination of the contractual relationship between them. The Parties are not authorized to disclose such information to any third party without the prior written consent of the other Party and are obliged to protect it from disclosure or communication to a third party in any form.

6.3. Exceptions to this obligation are: (i) the obligation to disclose information and data if required by applicable law (even in this case, the Parties must ensure that the information and data are communicated only to the extent necessary); (ii) the provision of information and data to the Affiliate. The Affiliate and persons acting on behalf and representation of the Affiliate are obliged to maintain the confidentiality of the information to the same extent as the Parties; (iii) the provision of information to Adtomic's subcontractors to the extent necessary to provide a service from the subcontractor to Adtomic under a written contract that obliges that subcontractor to protect the Customer and its data to the same extent required of Adtomic.

6.4. Without prejudice to the confidentiality provisions, Adtomic may collect, analyze, and use aggregated and anonymized technical data and related account information from the Client (such as product or feature usage, device metrics/metadata, etc.) to facilitate market analysis and research, quality control, product development/improvements, and to provide support and maintenance services. Adtomic may use and/or store such data and information and material derived from such information. Additionally, Adtomic may disclose such data and information and material derived from that information, provided it is in a format that does not identify or is attributable to an individual or company. The Client grants Adtomic a perpetual, royalty-free, worldwide license to use, modify, and distribute derivative works based on such data.

6.5. Each Party shall immediately cease using, upon termination of the Service (or when the Party no longer requires the material or information for the purposes of the Service), the confidential material and information received from the other Party and, unless the parties separately agree to the destruction of such material, shall return the relevant material (including all copies). However, each Party is entitled to retain copies required by law or regulations, and Adtomic may use information in connection with clause 6.4.

6.6. The confidentiality and non-use obligations established herein shall remain in effect for five (5) years from the disclosure of each respective material and/or information.

6.7. The Client acknowledges and agrees that Adtomic has the right, at its sole discretion, to collect, analyze, and use without limitation and for any purpose all information related to the Client's activity on websites with the domain https://adtomiclabs.com/.

6.8. The Client voluntarily provides Personal Data to Adtomic. Adtomic is permitted to use Personal Data to identify the Client, inform the Client about the Service, and send marketing communications related to the Service from time to time. The Client acknowledges and accepts Adtomic's right to collect, store, process, and use such data in accordance with current legal requirements in the Republic of Argentina.

6.9. If either Party demonstrably violates the obligation under clause 6, paragraph 2 and/or clause 6, paragraph 4, the other Party shall be entitled to claim payment of a contractual penalty of USD 1,000 (one thousand US dollars) for each breach of that obligation. The obligated Party must pay the contractual penalty within 15 days of receiving a written request for payment to that effect. Payment of a contractual penalty does not affect the right of the empowered Party to be indemnified for damages.
 

7. Activation and Termination
 

7.1. The Contract is based on the Order Form accepted by the Client and Adtomic. Adtomic's provision of the Service begins on the day the Order Form becomes the Contract as defined in these T&C.

7.2. The Client agrees that unless the Party (or Parties, as applicable) exercises one of the termination options described in Clause 7, paragraph 3, the Contract shall automatically renew and extend to another Billing Period as defined in these T&C.

7.3. The Contract may be terminated by:

1. unilateral cancellation by a Party if the other Party materially breaches its obligation under these T&C or the Contract, if the other Party is declared bankrupt or enters into liquidation. This termination may occur without prior notice, and the Client acknowledges and agrees that Adtomic may delete all information or files related to the Client's account and revoke access to the Service immediately. The Client expressly agrees to indemnify Adtomic in accordance with Clause 8 of these T&C in the case of termination under Clause 7, paragraph 2 (a) if the breach could have been caused by the Client. All outstanding debts of the Client to Adtomic become due on the first business day following delivery of the cancellation to the Client if Adtomic does not specify a later date.

2. notice of termination by a Party, including notice of termination by a Party without cause, given thirty (30) days in advance from the first day of the Billing Period following delivery of the notice. The Client is obligated to pay Adtomic the commission for the Service provided until the expiration of the notice period.

3. bilateral agreement of the Parties.

7.4. In case of termination for any reason, Adtomic will not refund any commission, and the Client is obligated to pay the commissions due up to the effective date of such termination. If the agreed fees are not paid in full or the obligations set forth herein are not fulfilled by the Client, Adtomic shall have, among other rights, those defined in Clause 4.
 

8. Indemnification
 

8.1. The Client agrees to defend, indemnify, and hold Adtomic, its directors, officers, employees, controlling entities, affiliates, contractors, successors, and assigns (the "Indemnified Party") harmless from any claim by a third party, demand, action, or liability, including reasonable legal fees incurred in connection with them, to the extent that (i) it is based on a material breach of a representation, warranty, or agreement in these T&C by the Client; (ii) a breach or violation by the Client of any applicable law or Adtomic's policy; (iii) a claim regarding the Client's data, intellectual property rights, Adtomic's exercise of rights granted in these T&C; (iv) willful misconduct, gross negligence, or intentional misconduct of the Client hereunder; (v) third-party claims arising from or indirectly resulting from the Service provided hereunder by Adtomic. The Client may participate in the defense of such claims with counsel of its choice and at its own cost and expense (a "Breach Claim").

8.2. Adtomic agrees to defend, indemnify, and hold harmless the Client, its directors, officers, employees, controlling entities, affiliates, contractors, successors, and assigns (the "Indemnified Party") from any claim by a third party, demand, action, or liability, including reasonable legal fees incurred in connection with them, to the extent that (i) it is based on a material breach of a representation, warranty, or agreement in these T&C by Adtomic; (ii) a claim of infringement of an intellectual property right regarding the Service; (iii) willful misconduct, gross negligence, or intentional misconduct hereunder by Adtomic; or (iv) third-party claims arising from or directly resulting from the Service provided by Adtomic hereunder. Adtomic may participate in the defense of such claims with counsel of its choice and at its own cost and expense (a "Breach Claim"). All provisions of Clause 5 of these T&C shall apply in full.

8.3. The Indemnified Party shall promptly and in writing notify the Indemnifying Party of any indemnification claim hereunder and provide, at the expense of the Indemnifying Party (only to the extent of minor expenses), all reasonable assistance and information and authority to enable the Indemnifying Party to control the defense and settlement of the claim, provided that the failure of the Indemnified Party to promptly notify the Indemnifying Party of a claim shall not relieve the Indemnifying Party of its obligations under this Clause except to the extent such failure materially prejudices the Indemnifying Party. Notwithstanding the foregoing, the Indemnifying Party shall not enter into any settlement of such action that involves the defense of that action, other than with respect to the payment of money, without the prior written consent of the Indemnified Party, which shall not be unreasonably withheld or delayed. The Indemnified Party may participate at its own expense in the defense and/or settlement of such action with counsel of its choice.
 

9. Miscellaneous
 

9.1. Address, notifications: The Client's address is the one previously provided to Adtomic as indicated in the Client's registration, where all notifications, judicial or extrajudicial, sent there will be considered valid.

9.2. Applicable law: The Contract shall be governed by and construed in accordance with the laws of the Argentine Republic.

9.3. Jurisdiction: The Parties expressly waive any jurisdiction that may correspond to them and agree to submit any dispute arising in connection with the interpretation, execution, and/or breach of the provisions of the Contract to the ordinary courts of the City of Buenos Aires.
 

10. Final Provisions
 

10.1. If any provision of these T&C is or becomes obsolete, inapplicable, or invalid, it shall not result in the nullity or invalidity of these T&C as a whole.

10.2. The headings in these T&C are inserted solely for convenience of reference and shall not affect in any way the interpretation of the rights and/or obligations with respect to the Parties.

10.3. Neither Party may assign its rights and obligations under the contractual relationship between the Parties without the prior written consent of the other. However, the Parties are authorized to assign their rights and obligations under the contractual relationship between them, in whole or in part, to the Affiliate, and in connection with a merger or acquisition process including, without limitation, a transfer of business or other transaction or corporate restructuring.

10.4. Neither Party shall be liable to the other for failing to fulfill any of its obligations (except for payment obligations) under their relationship during a period in which its performance is delayed by circumstances beyond its reasonable control, such as fire, flood, war, embargo, strike, riot, terrorism, or the intervention of a government authority (Force Majeure event). However, in such cases, the defaulting Party must promptly send written notice to the other about such proven Force Majeure event. The compliance period of the defaulting Party shall be exempted for the duration of the Force Majeure event.

10.5. The Client agrees and acknowledges that the domain and all intellectual property rights in and to the Service and all data, documentation, images, and software related to the Service are and shall remain vested in Adtomic or a third party, as appropriate (such as Adtomic's Partner(s)). No intellectual property rights shall be transferred under these T&C.

10.6. In the event that the Client provides feedback on the Service or makes suggestions for improving the Service, the Client agrees that such feedback, suggestions, and ideas are assigned to Adtomic and therefore Adtomic possesses all rights to use and incorporate them into the Service.

10.7. All changes and amendments to the Contract shall be made in written form unless otherwise agreed by the Parties. The Parties agree that communication between them shall be through authorized persons and/or chosen representatives. The Parties agree that communication shall also be conducted electronically, by email or through the Service. Documents may be delivered electronically as appropriate.